Why It Matters
Billboards:
Billboards are visual spam - popup ads on the highway. You can’t block them, you can’t turn them off, you can’t put them on a “do not call” list. In fact, that’s a point of pride with billboard companies. They are using public space - your space - without adding anything of value.
Billboard content cannot be regulated - that’s the law. The Outdoor Advertising Association of America states, “The outdoor advertising industry opposes mandatory restrictions or bans on the advertising of legal products as long as such advertisements meet the FTC criteria for truthfulness and fairness.” What does that mean to you? The only way you can keep half-naked ladies and liquor ads off of billboards is to not permit billboards at all.
No one ever said “this place looks a lot better with all those billboards.” They are distracting to drivers and inherently a blighting influence on neighborhoods and communities.
Signs:
A strong sign ordinance helps to create an appealing commercial area. Because Alabama’s communities are dependent on sales tax revenues, an attractive business district is essential. Good signage that enhances the area while providing direction to shoppers creates the kind of experience that brings people in, and brings them back.
Illegal signs, like those placed in rights of way or on phone poles, make a neighborhood look bad and feel dilapidated. In some communities, individuals take it upon themselves to remove those signs. In other cities, public workers remove the signs at taxpayer expense.
Trees:
Trees and green spaces along our interstates and state highways make the travel experience more enjoyable and make us feel better about where we live. They are attractive to visitors, who often express amazement at how many trees Alabama has. The only reason to cut down our trees is for public safety, not because a developer demands it.
Economic Development:
First impressions are important! Prospective business and industry wants to know that they’ll be locating in a place that cares about what it looks like. Billboards and cluttered signs do not create an attractive gateway to our state and our communities.